Big news for Louisville small business owners who love to drive up the interactions on their Facebook page: Facebook has lifted the ban on non-app contesting!
To bring those who never knew there was a ban (or have no idea what "app contesting" is) up to speed, Facebook laid down in its bi-laws a few years ago an explicit ban on offering prizes to people who interacted with your Facebook page by ONLY using Facebook mechanisms. This means in simple terms, running "like this post for a chance to win" or "comment on this photo for your shot at a prize" contesting was a big no-no.
What Facebook suggested instead was to find your business an application that could be built into your page to handle such contesting. The problem was that no third party application could ever be as simple as a click-to-play that lived in the News Feed. Interactions went down, and small business enthusiasm did too.
Fast-forward to this week when news broke that Facebook has seemingly randomly decided to reverse this order. (Though to be honest, we shouldn't be THAT surprised...Facebook randomly changes their collective minds a lot.) Reasons for the reversal are unclear, but the benefit to small businesses everywhere is apparent. However, re-simplifying the Facebook playing field may have it's disadvantages too. Beware of running too mnay contests and getting caught in the din of a hundred other businesses barking about their wares for no other reason than they can. Make sure you are still maximizing your quality and not your quantity.
Pay Attention to:
1) When you post. (Most will tell you that after 8pm is the key)
2) What you post. (Pictures, and links, and useable, informative content-not just self-praising ads)
3) How often you post. (A few times a day is more than enough for most businesses)